Fostering strong client relationships while delivering impactful, goal-driven results.

My expertise.

  • Deliver projects on time, within budget, and with a focus on client satisfaction.

    • Client Relationships: Build strong partnerships, ensuring marketing strategies align with both B2C and B2B client goals, leading to contract renewals and business expansion.

    • Project Coordination: Manage timelines, budgets, and resources effectively while collaborating with sales, creative, and technical teams.

  • Craft comprehensive marketing strategies tailored to both B2C and B2B objectives.

    • Strategic Planning: Develop plans that integrate digital (paid ads, SEO, social media, email marketing) and traditional channels (events, direct mail, print) to maximize brand impact and market penetration.

    • Campaign Management: Execute multi-channel campaigns, leveraging data-driven insights to optimize performance and ROI across both consumer and business markets.

  • Expert in driving brand presence and engagement.

    • Paid Advertising: Manage campaigns on Google Ads, Meta Ads, and LinkedIn, along with traditional advertising, using targeting and creative design to drive revenue growth.

    • SEO: Conduct audits and implement strategies to enhance website visibility and search rankings for both consumer and business audiences.

    • Social Media & Email Marketing: Create engaging content for social media and targeted email campaigns, building brand identity and fostering relationships in B2C and B2B environments.

  • Client Relationship Management:
    I specialize in building long-term, value-driven client relationships, ensuring alignment with business goals and providing personalized solutions to drive customer satisfaction.

    Business Development:
    Leveraging a deep understanding of both B2B and B2C markets, I identify and act on growth opportunities, always with a focus on expanding market reach and enhancing customer loyalty.

  • Leverage data to refine marketing strategies for B2C and B2B success.

    • Performance Monitoring: Use tools like Google Analytics, Salesforce, and email marketing platforms to track campaign performance and generate actionable insights.

    • KPI Development: Establish and monitor key performance indicators to measure success and continuously optimize campaigns.

  • Create high-impact content for diverse audiences in both consumer and business markets.

    • Compelling Content: Develop customer success stories, newsletters, marketing collateral, and email campaigns that resonate with B2C and B2B audiences.

    • Product Communication: Collaborate with product teams to communicate updates and best practices, enhancing customer engagement in both sectors.


ABOUT CLAIRE

I’m a marketing strategist and entrepreneur based in Nashville, with two passions: building bold marketing strategies and running my custom woodworking business. By day, I specialize in digital marketing, client & project management, sales, and driving data-driven campaigns that build brands. Outside of that, I run Polish & Power Tools, where I design and craft custom furniture. Since 2015, my work has been driven by both strategic problem-solving and hands-on craftsmanship.


Let’s work together.